The books are marketed and promoted:  

• -through mail-outs targeting literacy providers or intermediaries
• -directly to the provincial and municipal libraries
• -to local booksellers
• -through extracts and reviews in literacy newsletters and magazines
• -through exhibitions and displays at relevant conferences and seminars
• -internationally through distribution agents in the UK, North America and Australia
• -nationally through commercial distributors
• -through community radio broadcasts
• -through the television where and when possible
• -through membership of the Publishers’ Association of South Africa (PASA)
• -through bibliographic databases e.g. ERIC (Education Resource Information Centre), S.A. National Bibliography and Whittakers
• -through extracts published in ABET newsletters/magazines
• -through publications aimed at the University alumni
• -to primary and secondary schools for the teaching of languages
• -through display at all the African book fairs as part of the African Publishers Network (APNET) permanent collection
• -through electronic development networks e-PRODDER and edu-Fax.
• -through government tenders & submissions to provincial education departments
• to University African language departments
• -through telephonic contact with ABET stakeholders and/or practitioners
• -through targeted networking ‘trips’

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